How-to build a successful website!
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28 August 2019
Make a Specific Offer
“Specificity converts. In marketing, there should be no such thing as a general message. The marketer communicates with an aim. This aim should dictate everything else we say. This aim should influence, even constrain, every word we say.” If your email is just a generic reminder that you exist, chances are it will be 100% successful… at reminding people that you exist… and also that you like to send them useless emails. You can improve your conversion rates with specificity. Your subject line should be specific about what they will get for opening the email, then the content should be specific about what you are offering. Just remember that you’re not trying to sell the product or service with this email. You need to let your website do that. Your offer, then, simply needs to be specific enough to give them a reason to click over to your website.
